Broadcasting Best Practices

Learn tips and tricks that ensure a successful live event.

Written By Jamie Plankenhorn (Head of Customer Experience)

Updated at September 18th, 2023

What are Live Events?

Live events are a one-way video interface where audience members watch in real-time and have the chance to interact with you via live chat. In this article, we’ll go over the basics of live streaming for your business, and give you some best practices to consider when going live.

Livestreaming Best Practices

1. Event Banner

The recommended image size for an event banner is 800 x 450 px (16:9 aspect ratio). Ideally, you should use a PNG, Wepp, or JPG format that all browsers support and render quickly. 

2. Video Quality

The quality of the video (its resolution and frame rate) is dependent on the broadcaster's network. Loup's broadcasting technology adjusts the video's resolution and frame rates based on the capacity of the broadcaster's network at any given moment. To ensure a high quality livestream (720p), we recommend the following network speeds:

  • For Each Host: We recommend network speeds of 3MB/s upload and 3MB/s download speed. 

To check your network speed click here

3. Audio Quality

To ensure high quality audio and prevent background noise consider following best practices: 

  • Keep within 3 feet of your streaming device or use an audio lapel/headset. 
  • Ensure that you're in a quiet space. 
  • Test your audio quality before starting a live event.